Accessible websites are important for every business. What makes your website good-looking and great, is being accessible. If a website isn’t accessible, then no matter how much you work on your SEO, your sped and your marketing, your website will not be successful.
What is most important about a website, is to be accessible by users and provide a great user experience that will make them come back for more. Nowadays, disabled adults and teens are using the internet more and more which means they can end up on your website as well, and if your website is not accessible for them, you could be wasting a lot of leads and a lot of prospects.
If you still don’t know what web accessibility is, then here is the perfect guide for you. You’ll be able to learn what web accessibility is, how it looks like, and what you should keep in mind.
What Is An Accessible Website?
An accessible website is a website that is easy to access by people with disabilities. That means, that web accessibility is the possibility for people with disabilities to access, navigate, and move from point A to point B on your website without any struggles.
Web Accessibility isn’t created for only a type of disability, it covers all kinds of disabilities and how they should be considered by websites. That means your website should be accessible for people with any kinds of disabilities like:
- Auditory disability
- Physical disability
- Cognitive disability
- Neurological disability
- And speech disability
And let’s not forget about people with temporary disabilities as well. By listing all of these things, web accessibility might seem like an impossible thing, but it is quite possible and a lot of websites are now converting to it.
The Most Important Aspect of Web Accessibility
Web accessibility goes hand in hand with flexibility. That means any website that is created to be flexible for any kind of users, can be web-accessible. If your website can adapt to different needs, wants, preferences, circumstances, and situations, then it’s a flexible website.
By having a flexible website, you can never turn a user down and can never let a user unsatisfied. All users will be happy with you, and all of them will be satisfied with your website. This results in more leads, and more conversions.
Why Is Accessibility Growing More Important?
A lot of people are now using the internet, from children to the elderly, so, it’s only normal for it to be used by disabled people as well. Nowadays, the internet has become a very important tool in our daily life who makes our lives easier, you can shop on the internet, listen to music on the internet, create a business on the internet and so many other things.
That is why it should be accessible for everyone no matter who they are, and how they are. According to the UN convention of the rights of disabled people, web accessibility is actually a basic human right.
That means, that by not making your website accessible, you’re actually denying people with disabilities their right to navigate your website. And that’s quite harsh if you think about it from a humanly perspective.
But if you look at it from a pure business perspective, not having an accessible website means you’re wasting a lot of opportunities for your business’s growth and for making more money. An accessible website means you can also avoid a legal backlash or being “canceled” on social media nowadays.
How To Build An Accessible Website
Here are 20 tips to make your website accessible:
- Your website needs to be understandable. If all types of users don’t understand the information you’re providing and sharing, then it’s not web-accessible.
- If your website isn’t presentable for users and can not be perceived by all kinds of users without any hustle or struggle, then it’s not web accessible and should be improved.
- If your website isn’t usable on all kinds of devices and using all kinds of methods, then it’s navigable and can not be accessible. That is why you need to work on making it more operable.
- If your users can’t read the content you’re providing and can not understand it, nor perceive it, then it’s not accessible which is why you need to work on its reliability.
- Don’t use content that can cause seizures for users of all types like flashing animated GIFs or other types of animations.
- Don’t differentiate between links and buttons simply using colors. You must use other aspects that users can understand.
- Make sure your website fits all screen sizes and can look different depending on the screen size and depending on how people are navigating it.
- Make sure to avoid CAPTCHA as some users can’t respond to it which can be a huge burden for a lot of people. If you use them, then at least propose other ways of solving them.
- Use headings whenever you can so that you can make your content look clearer and more organized.
- Make sure you write in a clear and concise way this way anyone can understand what you’re saying.
- Make sure the sizes you’re using are readable and legible.
- Make sure the fonts you’re using are understandable and make your text look readable.
- Use contrasting colors to make your text clearer and the background clearer as well.
- Make sure the buttons, the CTAs, and all of the menu items are accessible using keyboards, using a mouse, or any other tool.
- Ensure that your website is accessible via keyboard and can be used by any type of user.
- Don’t set videos, sliders, or audios to autoplay, let them be set manually so that you can avoid causing a seizure.
- Help users fill out forms and fields by offering assistance with confirmation messages and warnings.
- Make sure the videos and audios you have texts as well or have transcripts so that all users can understand them.
- Describe any element you have on your website whether it’s a PDF, document, audio or video.
- Don’t set links to open in another tab or window without the user’s permission.
Web accessibility is very important if you want to make all users feel the same and valued. If not, then you’ll be losing a lot of prospects, and can be facing legal suits as well. Users should all be respected.
So, which tip did make more sense to you?