Your farm produce is probably the best thing you’ve ever tasted. Your vegetables and fruits are always fresh, your farm-related services are always on point, and everything you simply screams quality.
But, even so, you still struggle to make ends meets and you don’t seem to know why. Do you want to know the reason? It’s because you do not market your products correctly. As much as it is good to bring quality products and to always be on point when it comes to services, quality won’t get you much traffic to your business.
So, how can you market your farm produce and bring more sales? That’s what we’re going to help you discover.
Find Out Your Target Market
Your target market is extremely important when setting up your business. You need to understand who they are, what they do, and how you can find them. No business has ever survived without finding out who their target market was, and that’s something you should be aware of.
So, in order to succeed as a business, you must find out who your target market is. Your target market, to be put in simple terms, is the people who are interested in your products and can and may want to buy from you.
This means you have to find out who these people are, their age, their gender, where they live, what they do, their social background, and so on in order to be able to target them correctly and offer them the right products.
Your target market is your key to succeed as a business because if you’re able to understand your clients and offer them what they really want, then they will buy from you and will become loyal to your company.
Work on Becoming a Brand
To market your farm produce, you first need to set yourself apart from the competition. There are probably dozens of competitors in your area only, right? That means dozens of people who can actually steal your target market from you.
This is bad news for any business owner and every business owner needs to work on this. In order to be able to set yourself apart from the competition, you need to think about becoming a brand rather than a simple farm.
This means you have to work out your mission, vision, and goals. You need to find out why you work so hard, and what’s your end goal. What do you want to achieve and how do you want other people to see you?
Do you want them to see you as this normal farm produce or produce market? Or as this produce market that makes their life easier at every turn and is there to guarantee their comfort. Work out these goals with yourself, and that’s how you’ll be able to move forward.
Create a Visual Identity
When speaking about visual identity, we usually think of logos. And while logos are very important, they’re just a piece of the puzzle. Visual identity is so much more, you see, your colors, your font, your business card, your website, your store, all play an important part in visual identity.
This piece of information will help you move forward with your plan. The visual identity is the next step you should be working on after deciding to set yourself apart from the competition. You need to look different, right? And what better way to look different than to play with how your store, your website, and your logo looks like.
Let’s first talk about the colors you should use. There are different colors out there, and each one has a meaning. Red means urgency, yellow is freshness & energy, green is for nature, blue is for trust, black is for the elegancy, white is for purity and so on.
As a produce market and a farm, you probably want to either work on yellow or green or the combination of both. The colors you choose should be used for your store, for your website, and for your logo.
Now, let’s talk about your website, your website is an important part of your business journey. Almost everybody uses search engines to look for products, markets, places, and so on. So, by having a website, you’re telling people that you’re there, that you exist, and that you’re ready to serve them. A website will also help you sell produce online. But in order for your website to match your brand, it needs to use the colors you’ve set. This way you’ll be able to build a visual identity that will set you apart from the competition.
The fonts you’ll be using for your business card, for your logo, for your website, and for your store should all be a part of your visual identity as well. There are different fonts out there, each one has a meaning, so, find out the fonts that work out the best for you, and implement them all over the place.
Now, your logo. Your logo should be clear, should be unique, and should be simple. It should use the colors you’ve chosen, and the fonts you’ve chosen. Your logo should clearly say that you’re a product market and that you sell vegetables, fruits, and farm products. By doing this, your clients will be able to understand what type of business you are, from your logo only. By choosing your logo, you’ll be able to set yourself apart, and use it on your business cards, on your letters, on your receipts, on your website, and on your store to further implement your brand and make it memorable.
That’s what a visual identity is all about. By implementing the correct one, you’re guaranteeing success for your business and durability. And that’s what all businesses look for, and search for.
Your farm produce and your produce market are both a part of a bigger plan, that plan is your end goal, and that end goal should utilize every asset to its maximum potential in order to succeed. That’s the mindset you should be following.