Visual content is always better than written content, and I believe everyone agrees to that. Humans are visual creatures and everything that is visual will look more appealing to them. That is why people prefer videos and infographics over articles and blog posts. But that doesn’t mean people don’t like blog posts, it just means they’ve got a thing for visual content.
Visual content is easy to process as the brain process 60000 times faster anything visual than written. That is why most blog posts and articles have pictures and have images. This way they can help the reader process the content much faster and understand it better.
So, if you have a website or a blog, you need to know that there is a way to make your readers stay longer on your website, and analyze content better. That “way” is infographics. Infographics are very effective and can bring massive shares and leads if implemented in your strategy.
So, if you want to learn more about infographics, this guide is the perfect way to start.
What Is An Infographic?
An infographic is the short version of information graphic and it’s a collection of images, charts, and texts that constitute a visual representation of some kind of information. Infographics are the short version of a text or blog posts that are represented in a better and in a most effective way. Infographics are fun and make your content look better as well.
Why Are Infographics Important?
Infographics are important because they make learning new and complex information much easier and they make learning more fun. Infographics make your post look livelier, and they just add that “It” to your article.
In recent years, the increase in demand for infographics has skyrocketed which why a lot of bloggers and businesses started using them. Upon using them, businesses noticed an increase in conversions and traffic.
When Are Infographics Used?
Infographics are used for all kinds of industries and niches, but there are a time and a reason to use them, and here are a few “WHYs”:
- They’re good for making a point.
- They make the information look easier and less complex.
- They give an overview of a topic.
- They summarize the most important information.
- They include statistics and surveys.
- They raise awareness about an issue.
When Are Infographics Effective?
Just because people love infographics doesn’t mean they’re always effective. Infographics that are effective are ones that are visually pleasing and make a complex topic seem easy. Even though there has been an increase in demand for infographics, doesn’t mean people would like to see useless infographics.
An infographic should service its role and should be aligned with your business. It also should be consisted of and have valuable information. When you need to give someone a really quick rundown on something that can be hard to explain in words alone, an infographic is a good way to go.
What To Know Before Creating An Infographic
There are certain things that you should keep in mind before creating infographics. And here they are:
Consistency is important for success. If a brand wants to succeed, it needs to be consistent, if an infographic is successful, it’s because it’s consistent. There are a lot of ways you can use to create an infographic, you can do it on your own, you can choose templates, you can use tools and so on. And you can use flow charts, data, and graphs.
Whatever you choose, just make sure it’s consistent with your business and is consistent with your brand. Make sure it’s valuable information you’re providing, and that the titles should match your text and the information.
Infographics are good and effective as long as they’re unique. It wouldn’t be an effective infographic if you keep using the same one for each similar topic. If that’s the case, then the infographic would lose its charm and will no longer be effective.
That is why you should have a unique infographic for each blog post you have. You can also use storytelling for your infographic if you want to make it more effective. Storytelling is one of the most effective marketing tactics, combine that with infographics and how they have a high ROI, and you’ll have a VIRAL infographic that will make the headlines.
People nowadays no longer believe any given information, they now require statistics and data. That is why you need to include data in your infographic and make it based on statistics. Opinions don’t matter unless they’re backed by true facts and by statistics, so, if you want to get a point across, you must start using data immediately.
You can collect data from websites that keep publishing surveys and statistics and combine them all together in the form of an infographic. Statistics show that you’re not the only person who has that opinion, but a bunch of other people which makes it look more trustworthy, and makes it important.
How To Create A Professional Infographic?
There are a lot of ways you can use to create a professional infographic, and here are the main ones:
Hiring a Designer
You can start by hiring a designer as they’ll be more experienced and will create for you outstanding infographics that look amazing. You can look for designers anywhere and everywhere, you can look on LinkedIn, Reddit, Upwork, Fiverr, or Dribbble. There are a lot of designers out there just waiting for someone to reach them out, be that person.
There are a lot of tools out there that can help you create outstanding infographics in a click of a finger. And those are what I use personally. One of those tools is Canva. Canva will help you create an infographic you can think of easily and without any hustle. All you have to do is go to their website, create an account, and voilà. You’ll have access to different templates that you can use for your own good.
Here are other tools you can use:
Infographics are great, and everybody loves them. That is why you’ll have to start using them as soon as possible, if you do, then you’ll be able to get a lot of traffic, and a lot of leads. So, what are you waiting for?