One of the main things that makes someone’s website successful is a high conversion rate. But what could be the reason for such high conversion rates? You’ll probably hear people tell you it’s all about the content they’re creating or it’s their design that is stunningly perfect, or even a fast website.
Although those are all factors that can contribute to a high conversion rate, they’re not the direct cause or the main reason. What makes a blog drive high traffic and drive a high conversion rate is its CTA (call to action). Yes, that is right!
For so long, CTAs have been ignored and have been thought to be useless, but that’s not really the case anymore. CTAs are powerful tools to promote sales, and they make your customers and visitors take action, and they make it all worth it.
But not every CTA does a good job at this! There are a lot of things to keep in mind when you’re placing your CTA, and one of those things is its position and placement! Where you decide to place your CTA will have a significant impact on what it’ll do to your conversion rate. So find out where to place it right!
What’s a CTA?
So, for those of you who don’t know what’s a CTA is, this definition is for you. A call to action is simply a statement made and placed on your website which purpose is to get a response from the one who sees it. It’s usually used in every marketing strategy as it helps with conversion rate and traffic as well.
CTA Injections in Avoori?
When using Avoori, on each page and post on your website, you can choose to place a CTA in between any given theme area/zone/region. You may design any given layout (saved in the layouts library) and inject it to any of these areas. Here is a screenshot of the available regions you may place a CTA on:
Where Should You Place a CTA?
Now on to the question of where to place them? The most important factor of a CTA is its position. The better it is positioned on your website, the better the results it’ll get for your website.
So here are the best placements for your CTA:
The Top of Your Homepage
Now, this might be one of the best positions you can place your CTA at, why not? Because the homepage is, in most cases, your most visited page. Users might not end up on it first, but they will eventually end up on your homepage when they visit your website, and once they do, they’ll see your CTA.
You might like the idea as you might not like it. But the homepage is indeed an efficient placement. It’s one of your most important pages and it’s probably the one that ranks better on search engines, depending on the number of your other ranked pages. All these reasons should be enough for you to place your CTA on your homepage at the top where everyone can see it.
Your Header Bar
I believe you’ve already seen enough websites and blog posts doing this that you’re already convinced. But here’s why those websites place their CTA on their headers; a CTA at the center of every page is a great way to increase your conversion rate.
A static header bar that always has a CTA has higher chances of bringing email subscribers, buyers and so on. It’ll always be available and visible for visitors, so it’ll impact them much more than it’ll do on any other page.
What’s even great about a static/sticky header bar is that it’ll be visible even when you scroll down. They don’t feel out of nature if you design them very well and they even add an extra “something” to your website.
At the Middle of a Blog Post
This another typical placement for CTAs and one that works very well. You might think it’s unnatural to put CTAs in the middle, but it’s very effective. Why? Because most people are usually concentrated reading your blog post, so putting one in the middle will mean there will be more people to see it. It’ll also get more attention from your readers.
Because of this, it’s usually better to create one right in the middle, after half of the article has been read it’ll be easier to spot the CTA and pay attention to it.
In the Sidebar
Here’s another placement for your CTA. Sidebars are very significant for driving conversion. Your sidebar is always visible for your visitors, so the more people visit your website and check your sidebar they’ll always find a CTA present.
Your sidebar is usually set off from the rest of your website’s pages and posts, so it’ll always make your CTA look visible and noticeable. It will help it stand out and bring more conversions, especially if you create an image CTA.
In a Pop-up
If pop-ups aren’t the most effective marketing tool, then I don’t know what is! Pop-ups can appear without any prior notice at the center of your page and take up the whole screen. They grab your undivided attention, and they’re impossible to ignore.
Although usually most users exit pop-ups, but with an attractive text and a beautiful button, you’ll be able to get the sales or subscribers you need. If you don’t want your pop-ups to be annoying for visitors, then you can make them appear after your visitor spends a while on your website. This way they won’t be too intrusive and you’ll make sure they’ll grab more attention.
At the End of a Blog Post
If you don’t want to bug your visitors or disturb their attention, then the perfect CTA position for you would be at the end of your blog posts. Most people who visit your blog posts will tend to scroll it before beginning to read it, so if you put it at the end, then they will notice it sooner or later.
What’s great about putting a CTA at the end of your blog post is that only the most engaged users will be able to see it. The only engaged ones will be the one to reach the end of your blog post and thus will have more tendency to react to it.
In an Exit Intent Pop-up
One last try to convert your users is by using an exit pop-up, whenever someone tries to exit your website, you can try to convert them one last time, and it’s usually the most successful one out of them all.
An exit pop-up is usually designed to appear once a visitor will leave your website, and it’s one last try to make them try to convert.
Did You Decide Where to Put Your CTA?
Now that you know where most websites put their CTAs and where they’re most effective, did you decide where to put them? CTAs are very effective and they will skyrocket your traffic and conversion rate. So, make sure to use them for your website!
So, have you ever used a CTA? What results did you get with them?