A surf through certain blogs will leave you wondering if professional bloggers have some checklist they use before publishing their blog posts. Of course, there are! Most professional bloggers have discovered early enough the need to use a checklist for their posts before publishing them.
This article will give you a blog post checklist that you should use before you hit publish.
What Is A Blog Post?
A blog post is simply any form of content that is published on a blog.
Here’s the full (and boring definition): Any publication on the world wide web which takes the form of a discussion or informational website and consists of discrete, often informal diary-style text entries or posts, is referred to as a blog.
Posts on a blog are normally displayed in the reverse chronological order, with newer posts displayed first, and older ones at the back.
Blog Post Checklist
As easy as it is to start a blog, experience has shown that blogging is not a child’s play, especially when it comes to content creation. You need to do much work to be able to create that epic post that makes readers drool over it and to drive-in traffic.
To ensure that all of it is done effectively, many critical elements ranging from on-page optimization to grammar checking to content formatting, are necessary. They contribute to making your post a success.
How Do You Start A Blog Post?
- Pick a blog name. Get a name that’s quite descriptive.
- Get your blog online. Register your blog and get hosting.
- Customize your blog. Choose a free template and tweak it.
- Write & publish your first post. The interesting part!
- Promote your blog. Get more people to read your blog.
- Make money blogging either by Ads, affiliate marketing or by selling a product.
10 Point Blog Post Checklist
1. A Catchy Title
If you want to get your post to be the cynosure of all eyes- read or shared by many- you need to have a catchy title. Your title should be appealing and also memorable. The same way you would ignore a book with a bad cover, people ignore blog posts with bad titles. It’s almost reflex.
Before you finally publish your blog post, ensure that you make your headline as catchy and unique as possible. Thankfully, there are many tools that you can use to do that. You could use an EMV Headline Analyzer to figure out the emotional marketing value or use the Headline Analyzer by CoSchedule, which in addition to analyzing the headline, gives you various tips on improving the title of your blog post
2. Ensure That Your SEO Title Is Below 60 Characters
There’s usually no difference between your blog post title and SEO title; you need to ensure that the length is less than 60 characters or Google and other search engines will cut it off.
If you’ve not started using Avoori SEO, then I highly recommend that you should start using it. In addition to its many properties, it also has a preview area that will show how the page would be seen on Google.
3. Ensure that your Headline, SEO Title, Meta Description and Content Contain The Focus Keyword
While you are writing an article, you should include a central theme, also called the focus keyword.
You should ensure that the meta description, title and the content of the post
You need to make sure that your title, meta description, and post content includes the focus keyword that you are trying to rank for.
For example, the focus keyword of this article would be blog post checklist. You could manually read your article, use Ctrl + F to find how many times you mentioned the focus keyword.
A meta description is a short description that search engines and social networks display below your post title. You should create a custom meta description so that search engines will not simply eliminate the first few sentences. It doesn’t look very good this way.
Again, you should use Avoori SEO if you aren’t already doing so.
4. Related Keyword Variation
You should also check if your post has a related keyword variation. A mistake most beginners make is keyword stuffing their article. You should avoid this. Rather, you should layout your content with natural language and then add the keyword in a few specific locations that it’ll fit, as well as adding some keyword variations. To find such variations, do a Google search of the focus keyword and pick some variations from the related searches section at the bottom of the page.
5. Interlinking & Setting All Links from External Sites to Open in A New Tab
For every post you write, you should try to interlink at least 1 – 2 of your previous articles. Interlinking helps your SEO because it increases traffic to your page, as well as reducing the bounce rate on your site. As you write more articles on your site, the difficulty in doing this reduces.
To prevent your users from leaving your site by clicking on external links that help them learn more about the topic, set all external links to load their pages to load in a separate tab. This would help you reduce the bounce rate of your website whenever you are linking to an external source
6. Ensure That You give Image and Other Content the Appropriate References and Add Alt Tags to Your Images
You should endeavor to properly reference any content that you use because you might regret it if you don’t. Merely googling the image and adding the first one you see in your article is unprofessional.
I recommend the use of Shutterstock for a lot of images. Buying their subscription is honestly one of the best investments you could make for your blog. If you can’t afford that, however, try visiting either pexels.com and Pixabay.com for free to use stock photos. Admittedly, their selection is quite limited, but that’s what you get without a subscription.
Ensure that you add properly descriptive alt tags to your images. It really helps with accessibility and image SEO.
7. Ensure That Your Post Image has A Thumbnail That Is the Appropriate Size for Social Media
Be sure to give your post a thumbnail and that it is the right dimension for any social media.
Should the theme that you are using upload image thumbnails that are much smaller than what you need, Avoori’s integrated SEO solution can be used to provide a proper image thumbnail for Facebook and Twitter.
8. Properly Format Each Section and Add a Call-To-Action to your Post
Making your posts easy to read is critical to attracting attention. Your articles, too, should be written in such a way that can easily read. Using proper headings tags of H2 and H3 levels, use lists where needed, as well as proper typesetting, using paragraphs, and other formatting efforts will make the reading experience better.
At the end of your post, ensure that you give your readers something to do, such as comment in the post, follow you on social media or purchase your product.
9. Categories and Tags
It is always recommended to add categories and relevant tags to your posts
10. Finally, Preview Your Post before Publishing to see How Looks on The Website
Check through to see what the images look like, and ensure that all the links are working
Once that is done, then go ahead and publish.
Need more tips on content creation? Check out our article on how to create better content on your website.