How to Use Content Marketing to Promote B2B Businesses

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How to Use Content Marketing to Promote B2B Businesses

Content marketing is getting more and more important as the years go by. If you’re a website owner, then you already know that concentrating on content is very important, especially if you’re a business owner. It doesn’t matter if you’re a B2C or a B2B, the importance of content marketing is intact. 

A lot of companies nowadays produce content on a daily, weekly or monthly basis in order to set apart from the competition and stand out. The content is usually very engaging, valuable, and educational. Whether it’s for simple customers or businesses. Producing content is also a great way to bring more leads, and to let your customer up-to-date with your business

If you’re wondering how to make your marketing move to the next step, then content marketing is a great way to do it. And we’re here with the guide that will help you blow your customers’ minds and make them loyal to your brand.

What Is Content Marketing?

Content marketing is all about producing valuable content for visitors and customers. Instead of focusing your marketing on something else, content marketing orientates the focus of the enterprise towards content as it is the most important concept. Content is the first thing that customers see, whether it’s written content or video content, which is why it needs the full focus of the company.

That is why content marketing is all about producing engaging, high-quality and valuable content for customers and visitors. Content marketing focuses on emotions by giving the customers the content that they want and look for. That is why the most successful companies are the ones that concentrate on marketing.

Content Marketing B2B vs B2C

You might think that B2B marketing is the same as B2C marketing, but there is a big difference. B2B marketing focuses on businesses while B2C focuses on end-uses. So, here are the differences that you need to keep an eye on: 

  • Businesses are driven by logic, while end-users are driven by emotion. 
  • Businesses want to be educated on the product; end-users appreciate education but don’t really need it to make a decision. 
  • Businesses are looking for long-term partners, end-users aren’t necessarily looking for long-term solutions.

B2B Content Marketing Tips

So, here are the main tips to help you with your content marketing: 

Tell Stories

The first thing that you need to do is to tell a story. All businesses must have stories, a story should include why you started your business, your struggles, your goal, and everything in between these lines.

A good story engages customers and attracts more leads, it also makes your company look more human and turn to a brand rather than a company. You first need to start with the problems you faced, how you faced them, your key to success, and your future goals. 

Another way to tell a story about your company is to include stories about your customers. Customers’ stories can look more engaging and will make your brand look more trustworthy. It will also make you look more relatable. 

The more you make your story better, the more you increase your chances of looking relatable to the customers, so, seize that chance and start building your own story.

Podcasts

I believe everyone knows nowadays what are podcasts. Podcasts are getting increasingly popular nowadays especially on YouTube. Everyone listens to podcasts, and everyone loves them. According to these statistics, the average number of listeners to podcasts will go up to 112 million people by 2012.

So, it’d be a good idea for your business to start a podcast where you can share valuable information with your customers. Podcasts help you share valuable information with your visitors, it helps you look more human, and it helps you look more trustworthy. 

Podcasts have gained this wide engagement because they’re easy to listen to, you can listen to them on the car driving, jogging, or doing any other activity. A lot of businesses nowadays use podcasts to interact with their audience and experts, it’s been proven that they’re a great strategy to bring in new leads, so why not use it?

Webinars

If you’re into the latest marketing trends, then you know that webinars are the latest “IT”. Webinars are seminars hosted online that people can attend from their own homes and in their own pajamas. Webinars have gotten a lot popular in these last years because they’re usually held by experts and help attendees in understanding a lot of new concepts and acquiring a lot of knowledge.

You can host your own webinar and bring in some clients of yours to make it seem more natural. Your clients will attend more if they know that one of your clients is one of the interviewees. You can share some aspects of your business, your story, some tips, and end your webinar with a Q&A session in order to engage with your customers and learn what their questions are. 

Make sure to promote your webinar very well so that a lot of people can attend and so that you can turn a lot of the attendees to long-term customers. 

Video Marketing

One of the most effective ways of content marketing is creating videos. Videos are more effective than written content because they’re more engaging, they bring more leads, and they build more brand awareness. Videos are also a great way to be more creative and more intuitive, you can create anything with videos, and can express any idea with them.

What’s great about videos, is that there are a lot of types of them and that you can choose any type according to your needs. You can create tutorials to show customers how to use your product, you can create animated videos to talk about your story, and you can create videos about your customers’ stories. 

Videos get across your point in a more lucid and clearer way, so, the sooner you start using them, the more you’ll bring more traffic and promote your brand.

Final Thoughts

Content marketing is very important, and the sooner you implement these tips and tricks we’ve shown you, the more you’ll be able to make your business successful. So, when will you be working on your content marketing?

Oumaima Boukentar

Oumaima is a fresh college graduate who’s currently working her way in blogging at her own blog creativelancing.com and in freelance writing to become a successful writer. If she’s not blogging or freelancing, then you’ll find her chilling at her house while eating a slice of pizza.

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