If you want an online store, you know that you need to generate sales consistently to stay in business. There are two major ways to increase sales; the first is to make your existing customers buy from you more often. Secondly, you want to create a system to generate new customers consistently. Increasing sales involves relating to your customers wherever they are. This is where social media comes in. In recent times, brands and companies are beginning to realize that they have to reach out to their customers where they are and relate to them there.
Humans are social animals, and as such, we love to relate with each other. From the time of cave dwellers, communication and community have remained key to the survival of our species and might provide your business with the key to stay alive too. In the digital age, social media among many other things, has become one of the ways we form communities. This has opened up a new and effective method of marketing for brands and businesses.
More than ever, businesses can directly reach their consumers and relate to them directly, making marketing more powerful and personalized. In other words, if you are not using social media in your business, you are lagging behind a whole lot.
From Marketing to Sales
Digital Marketing as a whole is quite broad and covers a lot of fields, expertise, and skillsets, but what it means for your business is pretty simple. Digital marketing is any digital method you use to reach out to your audience with the hope of converting them to customers.
Social media is one of the major ways that you can use to reach your customers and effectively convert them to paying customers. In this article, we’ll look at how to increase sales via social media.
Choose the Right Platform
One of the very first decisions that you’ll have to make about social media is the choice of platform to be active on. There are several social media platforms, with even more popping up every time. However, unless your business has a huge marketing budget, you have to select a few of those channels to be active on. But how do you make that choice?
Start by looking at your customers. Based on the product and services that you offer, who is your ideal customer? Once you have that, cross-reference your ideal customer demographic with the most popular demographics of the social media platform. In other words, go where your potential customers are. For instance, here are infographics for the demographics of the Social Media Big Three (Facebook, Twitter, and Instagram).
A good way to do research is by tracking your competitors and other players in your industry. For instance, if you happen to own an online fashion store, take a look at where the top clothing brands are most active and where they get the most traction and engagements. By doing this, you will be proactive, and you will reach potential leads who are more likely to become your customers.
Create Great Content
I know I’ve said this before, but I’ll say it again, Content is king, and when it comes to selling via social media, you have to create and curate great content. You see, one great mistake that many businesses make is to think that by talking about your goods and services, customers would automatically wish to buy. However, that couldn’t be farther from the truth. Sounding ‘salesy’ all the time tends to put your customers off. So, a 70/30 ratio, such that 70% of the content that you put out is helpful and valuable content, and 30% can be about your products and services. As counterproductive as this might seem, the best way to sell is by not selling. Rather, you want to sell by showing your customers that you understand them and can provide solutions to their problems.
Use Paid Ads Wisely
One of the most versatile ways that you can use social media is to utilize paid adverts. By running a targeted advert, you can reach many social media users that fit your preferred demographic. However, you need to be smart about how you use paid advert and content.
One of the greatest mistakes that we see businesses make is get caught up in metrics and KPIs that do not end up generating revenue. Think about it like this; the most important thing for your social media marketing efforts is to make more sales. Thus, every cent that you spend must contribute significantly towards that goal. So, don’t be led astray by an increasing number of social engagement if you cannot convert those numbers into sales.
Link to Your Website Prominently
One major flaw of social media is that it is genuinely hard to make sales purely on the platform. Except for Facebook Marketplace and maybe Instagram Explore, it’s hard to make and conclude a sale purely on social media. However, social media is great for generating Leads. The best thing that you can do is to direct your leads to your website.
So, instead of trying to make a sale with a Facebook, Instagram, or Twitter Ad, you’ll be better served pointing them to your website, where you have more control over how you approach them.
So, make it easy for your leads and customers to find your site on your social media page. Insert your homepage link in your bio that gives a discount when they access your website via social media. This seemingly simple tip can save you thousands of dollars in ad revenue.
Set up Analytics Properly
One of the advantages of Digital Marketable is that the effects of your marketing can be tracked to the last cent. So, take advantage of it by setting up your analytics properly, and choosing the right KPIs. Then take out time to analyze your social media efforts across all platforms. As you do this, you will find out works and what doesn’t. So, you can double down on what works and stop wasting resources on those that don’t work.
Handling Social Media for a business can be challenging, especially if you do not have a large marketing budget or a team set up to handle social media. However, by following the tips in this article, you are more likely to succeed in increasing sales via social media by 2020.