In the world we live in today, the internet has become a one-stop shop for learning and entertainment. There are so many self-proclaimed online tutors who find it difficult to get viewers and readers. To stand out in this myriad of competition you need to understand how to snag followers and keep them coming back. Creating online courses that are sure to stand out is a very important marketing strategy. The first step to achieving this is to identify something you are passionate about, create an online presence and also have a little amount of extra time to spare.
Creating online courses can help improve your earnings, create awareness for your business and also increase your follower count. If you are just starting out, it is sometimes advisable to start with an email course, you can then over time work your way up to a learning management system or other online course marketplaces.
This article will enlighten you on the processes needed to ensure your online courses attract all the attention it deserves.
It is important to note that the success of your online courses depends on how well you understand your audience. You need to be able to understand their thought pattern, locate issues they might be going through and determine what solution will be most appealing to them.
Before we move on, I want to clarify a few issues most online tutors make. You might have a great website and top-notch course outlines but without proper content, you would most likely not get any visitor to your website. If visitors actually visit your website, there’s a huge chance they will not be subscribing to or attending your tutorials again. Bear in mind that “CONTENT IS KING”.
The first step in creating a successful online course is asking yourself:
What Do I want to Teach?
My best guess is that you pick something you are both passionate and comfortable with. Going for a course that may appear more lucrative will turn out to be a bad idea if you aren’t passionate or even comfortable with it.
You would most likely do better if you have a robust, in-depth and well-balanced understanding of your chosen course. If your course is quite broad, it is advisable to start teaching from the basic level and work your way up to the more tricky aspect of the course. You also need to ensure that your course follows a well-determined pattern so that readers and viewer can follow as well as understand your course work. You will also need to consider if the course work is channelled towards creating awareness for an already existing business, a business blog or you plan to only create a full-scale learning platform?
Ensure Your Course Idea has High Market Demand
I’m pretty sure you don’t want to spend weeks creating a course no is willing to pay for. So before you move on you need to ensure your chosen course work is finely tuned to meet market demands. To do this you need to carry out several market research tests to see if your topic has a market demand or not. Search out your proposed topic on platforms like Quora and Twitter. Also, ask questions about your proposed topic on Facebook and Linkedin.
Are people talking about it online?
Are people asking questions about it online?
Is there a gap between what is being offered and can your topic fill that gap?
If your answer to these questions is YES, then you are on the right track.
Decide on a course style
There are several online course style to choose from:
- Certificate courses ‘- they are usually in-depth lessons on a particular topic. They go into thorough details of the course and award students with a certificate on completion.
- Masterclasses – they are quite similar to certificate courses in terms of length but are usually more detailed.
- Self-paced Courses – these courses involves creating a course and selling it to users to learn at their own pace. It is one of the commonest forms of online course
- Personalized training – these involve training interested students on a one-on-one basis. It is however quite difficult to sell.
- Mini-Courses – these are also a very common type of online courses. It is also one of the easiest to carry out. Mini-courses involves teaching a course in a fast manner basically, it provides an overview of a course.
Create your content
As earlier stated, CONTENT IS KING
Your content should include both a visual representation and written instructions. This format will ensure you provide your readers with top-notch contents at all times.
- Create a course outline
- Get your instructional / teaching materials
- Ask your followers for their opinion (Test your course)
- Determine your delivery platform. This could include email courses, WordPress Plugins (Learning Management Systems), Standalone Platforms, All-in-One Platforms, Online Course Marketplaces like Udemy and Skillshare.
The competition online is real. You should understand that your course is contending against thousands of similar courses from all over the globe. You don’t want your content to get lost in the multitude of online courses available out there. This is where promoting your course comes into play. Remember to always link your course to blog post on your site and guest post on other publication. Create contents that show a need for your course. Make Facebook ads, send email newsletters, and share on social media. Put it out there for people to find and benefit from it. If you actually carried out a market research and was able to determine what gap most people are trying to fill, your course would most likely be successful.