How to Define the Keyword for Your Website Page or Post

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How to Define the Keyword for Your Website Page or Post

Over the years, every website owner, or at least a good number of them has recognized the potential of acquiring more visitors to the site from Google search through keywords and essentially, keyword research.  While keyword research is very important if you want your page or post to rank on Google it is of greater importance to understand fully what the principle of keyword entails.

How to Find Keywords for Your Website or Page

A keyword, also known as focus keyword by many, is a word that best describes the content on your page or post. It is the search term that you desire to rank for with a certain page or post. The Implication is, when people Input that keyword or phrase and eventually search for it on Google or another search engine, they will certainly find your post or that page on your website.

For instance, let’s say you have a website essentially about tomahawks: You sell all kinds of tomahawks and you blog about the best types of tomahawks and what prospective buyers should look out for when purchasing one.  The questions should then be:

What search term do you want to be found for?

Which words do people usually think of when searching for your category?

What would the search inquiry look like?

Following these questions, the best keyword you can use for your tomahawks page would be “best tomahawks,” right?  It definitely is because it best describes the whole content on your page and it comes to the mind of prospective buyers readily when they want to search in that category.

Photo by Christian Wiediger on Unsplash

Why Keywords are Important

Before we state the very essence of keywords to your page, it is important to note that just because the word ‘keyword’ is always used doesn’t mean that a keyword should consist of just one word. In most cases a keyword consists of multiple words. So, when the word keyword is used, most times we mean a phrase and not just one word.

The very thing Google considers when ranking a page is the content on that page, simply put, it considers the words on that page. The words used on the page serve as hints to Google, what this means is that these words tell Google and every other search engine what the page entails.  So, if you want Google to comprehend what your page is all about then you need to use these words relatively often. So, let’s quickly draw up a mental picture; imagine if every word on your blog post on “the best tomahawks” appears twice, or more Google won’t have a hint on what words are important and those who aren’t. So, the way you use words is really important.

However, Google is not the only reason why keywords are important, in the real sense it is actually of less importance, the reason being that the goal has always been getting visitors and potential clients to land on your website in the end.  So, the focus here is on the user, not Google.  You need to think like your audience would, get into their heads and use the words they’d ordinarily use when they are searching.

On the other side, if you end up using the wrong keywords, you would never get the visitors you need because the content on your page doesn’t match what they are searching for. So, with the wrong keywords you would most likely land the wrong audience or no audience at all. Based on all these facts it is quite agreeable that the importance of the right keywords cannot be overemphasized.

How Do You Use Keywords on Your Website?

It’s been over a decade since ordinarily using keywords on your website was the sole way for search engines to comprehend the content and relevance of your website. Believe it, times have changed, and this trend has become a thing of the past. Search engines are way smarter and merely stuffing keywords all over your site doesn’t do the trick anymore.  A post with a constant repetition of the same keywords is unpleasant for the reader and for the search engines too.  Search engines now use a lot of signals to decrypt and rank your website.  But the good news is that keywords when used effectively still form the very foundation of how search engines rank your website. The whole essence of using keywords effectively is to sell your website to both visitors and search engines and to pinpoint what searches your site is relevant for, helping you get more visitors from search engines. In subsequent paragraphs light will be shed on how to use keywords effectively.

The rules for using keywords effectively are quite clear, easy, and straightforward.  The first rule, which seems like no rule at all but is very important is that your content must be easy to read. Certainly, you should use keywords in your content, but make sure not to thrust it into every sentence. Also, don’t fix all your keywords into one paragraph thinking you are done with that aspect of optimization. This is one mistake most people tend to be guilty of, in most cases they just stuff all the keywords in the first paragraph and then write the rest of the text without it.  Ensure you distribute the keywords strategically all across your text. Input your keywords in your page title, your subheading(s) depending on the length of your text, your first paragraph and also in your meta-description. In the end if just 1% or 2% of all the words in your text is your keyword, then it is absolutely perfect.

Summary

Now that you’ve fully grasped the concept of keywords and most importantly, how to use it effectively, why not revisit your page or that post of yours and make it much better than it is presently. Make the most of this information and get visitors to your site thereby allowing you to turn them to clients.

New to SEO? Check out our SEO section for more insightful articles for everything you’ll need to rank on Google.

Featured image: Photo by Guilherme Stecanella on Unsplash

Favour Yusuf

Favour is a content writer with interest in technology, business and marketing. When he's not thinking of how to create amazing new content, he's playing (and winning) video games or reading a new novel.

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