There is a number of factors that can affect your website’s success. There is the user experience, the conversion rate, the speed, your SEO, and your bounce rate. Your bounce rate is a clear indicator if you’re doing a good job for your website, or if you need improvements. It’s the most underrated metric but is still the most important once.
If you have an ideal website, that drives a lot of users, where you offer great content, but still doesn’t see any conversion, then you should take a look at your bounce rate. Your bounce rate will show you if that traffic matters or not, or if you should be looking at another metric to find out what’s going on.
So, what is a bounce rate? And how can you have a good bounce rate? These are the questions that we’ll be answering on this blog post.
What Is A Bounce Rate?
Bounce rate is a metric that is used in Analytics or web traffic analysis which represents the percentage of users or visitors that visit the website and leave it quickly. The bounce rate is calculated on the number of sessions that only do or conduct a single request on the website (which is leaving). So, when someone visits your website, open a page, and exit it without conducing any other request like clicking on another page or a blog post or so on, that session is a part of the calculation of bounce rate. So, all in all, these sessions usually have a duration of 0 seconds as they don’t check the website or conduct another action.
In order to calculate the bounce rate, all you have to do is take the number of sessions with a single request divided by the number of all sessions. Or you can just take the number of single request sessions and see how much it represents.
The bounce rate is a clear indicator of your website’s navigability and success. If your goal is to bring visitors, convert them, and make them move from a page to another, then a high bounce rate would mean that you’re doing a poor job at retaining your users.
A high bounce rate indicates a low conversion rate as most visitors actually exit your website before moving in from a page to another. A high bounce rate also indicates that there is something wrong with your website, be it speed, navigability, design, or anything that pops up from first sight. If you’re using clickbait, then that could explain your high bounce rate as well. If you didn’t understand how these reasons affect your bounce rate, then here is the answer in details:
- Your website attracts the wrong niche. If your website is about blogging, and you attract freelance developers for example who don’t like blogging, then it’ll be quite clear why they exit your website the moment they see what it is about. The reason why you’re attracting the wrong niche might be wrong keywords, clickbait, using the wrong title, or so on.
- The page already includes the content they want. If your first page, landing page, or home page already has the content they’re looking for, then users won’t move from a page to another. That is why you need to make sure your landing page only has general information and CTAs, it should not be detailed, and should only hold necessary information.
- Poor content, poor speed, and poor navigability. If your website is very slow and has a very long loading speed, then users can turn impatient and exit it. If it has poor navigability and isn’t clear where they should click to move on to another page, then they’ll exit. If your website has poor content that isn’t formatted very well then users will skim the content, won’t like it, and will exit your website.
So, the good news is, even if you’re struggling, here are some tips to help you out.
How To Reduce Your Bounce Rate
Here’s how you can reduce your bounce rate.
Choose The Right Keywords
In order to attract the right niche, you need to make sure you use the right keyword. You’ll need to do some research about your target market and niche, and find out the keywords they use in order to rank for those.
Improve Your Website’s Speed
If you want to reduce your bounce rate, then you should consider improving your website’s speed. If you make sure your website loads fast enough for users and visitors, then you’ll retain more users.
Your Website Is Navigable
Navigability is an important aspect of your website, you need to make sure it’s there. You need to have CTAs, buttons, a menu, and a great internal linking structure to make visitors stay longer on your website.
Design Is On Point
If your design looks great, then it’ll attract users. Design is an important component of every website, so, if your design is great, you’ll have users sticking around your website more.
Improve Your Content
Your content might be the reason why you’re getting such a high bounce rate. Hire an editor or a copywriter, try Grammarly, or other editing apps and see how improving your content will make your website look.
You should avoid at all cost clickbait. Clickbait will make visitors come to your website expecting content and then be faced with another type of content. Make sure your title gives a clear overview of your content.
Your meta descriptions should avoid telling lies about your content or click-baiting people as well. Make sure your meta description is honest and gives an honest overview of your content.
With vs Without Popups
Popups might be the reason why your bounce rate is so high. To see if that is the reason why, exclude all popups from your website and see how that would affect your bounce rate. If it goes down, then popups were the reason why.
Create Evergreen Content
Evergreen content can help you attract a lot of users that will be happy with your content. Evergreen content will make everything easier for you and will make your website look better.
CTAs can have a great impact on visitors if they’re implemented correctly and if they’re used in the right way. Make sure you make your CTAs more convincing and place them where they should be.
Your website can struggle with bounce rate for a reason or another, but if you check all the reasons above and implement these tips, it’ll certainly reduce and you’ll be able to have a better website.
So, which tip did you like the best?