When you’re trying to work on your SEO, you can be met with a lot of struggles and bumps along the road. SEO is not easy, and it has never been easy. Mastering your SEO skills can take a lot of time and energy, and sometimes you might think that it doesn’t pay off at all.
You need to work on your keyword strategy, backlink strategy, optimization strategy, and a lot of other things manually. You need to look for everything yourself or alongside your team and go from A to Z manually.
But, as it is the case with every other strategy, SEO needs automation. Every marketing strategy needs automation in order to be effective, that is why you need to do it for your SEO as well. So, if you’re wondering how to automate your SEO campaigns, then you’re at the right place.
What Is Marketing Automation
Marketing automation automates the repetitive tasks & processes that are time exhausting and are effort exhausting. Marketing automation means you’ll be using software that will help you with your marketing tactics automatically without you having to them manually. These marketing tactics usually take a lot of time, and by using marketing automation, you’ll be spending less time on those processes, and more time on things that actually matter.
The Goal Of Marketing Automation
Marketing automation is very helpful as it makes you spend less time on tasks that don’t matter and improve your efficiency. You’ll be able to produce things you used to automatically without spending a minute on them, and thus be able to concentrate your effort on other tasks that can’t be automated.
A lot of people are now using marketing automation as it is very helpful especially for social media and emails. Instead of using the same email over and over and over, nowadays a bunch of software help you send the same email to a lot of people. And instead of posting on social media manually and spending time in it, the software can help you do it without any struggle.
SEO Automation Tactics
Here are the main things that can help you with your SEO automation:
I believe outreach is an integral part of your SEO and is probably the most consuming thing ever. If you plan on growing your website, then you must be trying to build links as hard as you can and whenever you can. That is why you’ll be spending time sending emails every now and then. If that’s the case, then you must automate this process as it is a repetitive task that takes too much and energy.
So, if you want to automate this task, you’ll first have to build an email list. You need to create a list of all the websites you want to reach, how? By looking for the industries you’re interested in, the niches you like, and the website related to these industries and niches. Once you do that, you need to find their email list. Start collecting those emails and build up a long list of your targets.
Sometimes, you might not find the email of the person you’re trying to contact, if that’s the case, then you can use Hunter.io which is a chromes extension which will help you predict the email of the website or the person you’re trying to contact. Now, all there is left for you to do is to export those emails to a google sheet and start outreaching. How? By using an email automation tool. You can use MailChimp which is very free, and use it to send emails to these people in order to get a response back and hopefully get a backlink. MailChimp is quite easy to use, so, just give it a look and you’ll be surprised at how easy this task will be.
Organize Your Team
If you plan on making your SEO efforts pay, you need to have your team organized and have the same plans as you. You don’t want your SEO team to re-do tasks you’ve done, or crawl the same sites you’ve done. There are a lot of tools online that can help make this easier for you. Tools like Asana, Trello, Google sheet, and other tools make tasks easier and help your team keep track of everything you do, and of everything they do.
You can list down all of the tasks that need to be done, what you’ve done, and what they’ve done and kept track of each other. This way, every time someone completes a task, you’ll be notified and will know that you don’t have to pursue that task as well.
This way, you’ll be saving your efforts and you’ll be saving your time as well.
Invest In Better Tools
In order to make your SEO strategy easier, you can invest in better tools to make everything from technical optimization to link building easier. Nowadays, there are a lot of tools and software that will help you optimize each process of your SEO strategy.
You can use tools like Ahrefs to help you out, Moz, Google Analytics and a lot of other tools are now optimized to help you with automating your SEO campaign. Screaming Frog has also integrations with other important SEO tools that almost everybody uses, to make your SEO journey much easier.
Tools make our everyday life easier, so, imagine a tool that does the same thing, but with SEO. That’s what Screaming Frog and Moz are all about.
If you’re using Chrome, then it’s a good idea to be using these plugins for your SEO strategy, they’ll make web surfing easier, and will help you gather all the data and information you need for your SEO.
- Keyword everywhere is a tool that will help you find out the volume search of keywords in order to find out how popular that keyword is, and if it’s worth investing or not. It can be integrated with other tools to be more effective like Google Analytics.
- Firebug Lite is a plugin available on Google Chrome that will help you find out if you have technical issues with your website and make optimization much more effective and easier.
SEO can take a lot of time and effort, but hopefully, with these automation tactics, you’ll be able to make your mission easier, and more efficient. So, what are you waiting for?