SEO Essentials for Startups, SAAS Companies, and Entrepreneurs

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SEO Essentials for Startups, SAAS Companies, and Entrepreneurs

Just because you’re a business or a startup, doesn’t mean you have to avoid looking at SEO. SEO is a very important aspect of your website’s growth that will have to be included sooner or later. SEO is an important tool for startups, SAAS companies, and entrepreneurs worldwide for growth and ranking on search engines.

If you don’t use SEO in your strategy, then you won’t be able to rank higher on search engines and bring in more leads and traffic. Marketing, email marketing, content marketing, and every other marketing tactic are all important, but they will not affect your ranking and won’t make you rank better.

The only thing that will make you rank higher on search engines, is SEO. SEO makes you visible on  search engines, increases your DA, and helps you bring more traffic from Google. So, how can you use SEO for your business? And how will it make a difference?

What Is SEO?

SEO or Search Engine Optimization is the practice of making your website fully optimized for search engines like Google and Bing. This practice consists of making your website understandable for search engines so they can crawl your website and put it in the right place. SEO has existed for decades now, it has been around since the beginning of search engines because it helps websites rank better and beat search engines’ algorithms. 

SEO is a free tool to help you bring more traffic and leave an eternal print on the search engine world, and leave an eternal print in your visitors’ minds. SEO involves on-page SEO and off-page SEO.

On-page SEO involves every tactic you do on your website in order to optimize it like optimizing your images, improving your loading speed, creating valuable content, and implementing keywords.

Off-page SEO involves every tactic done outside your website, which involves external backlinks, keyword research, and other aspects. 

There are also other types of SEO which are white-hat SEO, grey-hat SEO, and black-hat SEO. 

White-hat SEO includes every legal SEO practice you do to make your website rank better like keyword research.

Black-hat SEO includes every ILLEGAL SEO practice you make in order to make your website rank better like buying spammy backlinks.

Grey-hat SEO is the combination of both these tactics. 

Importance of SEO

SEO is important for every business in every industry because it enables websites to bring more traffic to have more exposure, and improve their user experience.

Why Do Startups, SAAS Companies & Entrepreneurs Need SEO?

Having a business is a lot of work and a lot of struggle, whether you’re a beginner or not. But it’s a lot of work especially for Startups, SAAS companies & entrepreneurs because they usually don’t have a lot of exposure in the beginning. Startups usually don’t have a lot of exposure when they just begin, the SAAS industry is relatively new so not a lot of people hear about SAAS companies unless they’re very popular, and entrepreneurs don’t get that much exposure as well.

That is why they need SEO. Search engines have become an integral part of our everyday life which means we use them anytime, every day, and at any place. For professionals, search engines are a great way to get to their target market, and to get more exposure.

Just ask yourself, how can anyone know about your business if no one has ever heard about it and have never come across it on search engines? For businesses, search engines are a vital point in their marketing strategy. 

But, if you’re still not convinced, then here are the main reasons why you need SEO:

SEO is effective

If you’re just a beginner, a startup, and so on, then you’re under a lot of obligations and have a tight budget. This means you can’t go around spending your money for no reason and on any tool you find on the internet. You might bring sales from your first month, but there are still a lot of bumps along the road that will require you to be frugal and have a great understanding of your financial needs.

That’s why SEO is a must for startups, entrepreneurs and SAAS companies. SEO is actually free, and all of the practices you might do are also free. There are a lot of tools on the internet that can make you research keywords, and implement them for free. You can build external links with guest blogging for free, you can analyze your websites with Google Analytics and Google Search Console for free, and a lot of other things.

This makes SEO cost-effective and will help you improve your website and rank better on search engines without spending any penny.

It Takes Time

What makes having a business card, is that you have to wait for years sometimes to make a great revenue and to get the exposure you deserve. Businesses are not made overnight and are certainly not made over the month. It takes a lot of time to build a successful business that will have great revenue and ROI on everything it does.

It also takes a lot of time to build a relationship with your current customers and make them attract new ones. That’s why SEO is important. You can work on retaining your customers at the same time as trying to bring in new ones.

With SEO, you can rank higher on search engines and attract new customers that will buy from your business, and that you can retain as well.

The Use Of Internet

Almost everybody uses the internet. Even toddlers nowadays watch videos on YouTube and want their mom’s smartphone. Disabled people use the internet, elderly people use the internet and children as well. That is why SEO is a great way to bring traffic. Everyone uses search engines to search for what they’re looking for which is why you need to embrace SEO and use it for your own good.

If you use SEO correctly, then you’ll be able to build a relationship with new prospects and find new leads. You can even attract a new niche that a lot of people aren’t paying attention to, and thus become successful.


SEO is very important. It’s the most important thing about a website and the most effective way to bring traffic and new leads. If you want to make your startup, your SAAS company or your entrepreneurship succeed, then you must use SEO.

So, what are you waiting for?

Oumaima Boukentar

Oumaima is a fresh college graduate who’s currently working her way in blogging at her own blog and in freelance writing to become a successful writer. If she’s not blogging or freelancing, then you’ll find her chilling at her house while eating a slice of pizza.

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