Breadcrumbs are technically a series of connected pieces of information. These are the pointers that help end users to understand more about the site navigation. More importantly, these let Google understand more about your site data structure.
Access the SEO Breadcrumbs settings by going to your website admin > SEO > Advanced > Breadcrumbs Tab.
To enable the breadcrumbs, you need to check the “Enable Breadcrumbs” to activate breadcrumbs for your website.
Below are additional configurations provided to set up your breadcrumbs as you wish.
Enable JSON Based Breadcrumbs
You can choose to enable JSON based breadcrumbs, which are used by Google and other search engines to know more about your site pages. Just check the “Enable JSON/LD Breadcrumbs” option to activate.
You get to choose a breadcrumbs separator you prefer via Breadcrumbs Separator. You can choose any symbol as a separator, for example, \, /, -, ~,> or anything else.
Translation for Homepage
The default option is Home, but you can customize to change the homepage name to appear in breadcrumbs.
Translation for “Error 404”
The default remains “404 error” but can be changed to anything that makes more sense to you.
Translation for “No Results”
The default text is “Search Results for”
Translation for “No results”
Default is “No results”
Remove Posts page
Checking remove static Posts page defined in Settings > General > Reading Settings would remove the static Posts page defined in the Readings section in the settings from breadcrumbs.
Just click over Save Changes and you’re done making your website breadcrumbs friendly for users and search engines.
SEO Powered Breadcrumbs
Breadcrumbs are technically a series of connected pieces of information. These are the pointers that help end users to understand more about the site navigation. More importantly, these let Google understand more about your site data structuring.
The term “Breadcrumbs” was derived from the Hansel and Gretel fairy tale story. It is the story of two children where they drop breadcrumbs to form a trail back to their home.
The simplest form of breadcrumbs in plain simple language, are horizontally arranged text links separated by a separator symbol such as >, /, or any symbol of choice.
Breadcrumbs shouldn’t be used just for the sake of it. For example, single-level websites with a minimal number of pages should not use breadcrumbs as it doesn’t benefit the users, website owner, and neither search engines. It’s best suited for large websites that are hierarchically arranged. The best examples are e-commerce websites where the products are grouped into logical categories.
Never consider breadcrumbs as your primary source for internal linking and navigation. Breadcrumbs must remain as an additional way of navigation, enabling search engines to get a better idea of our site hierarchy and the use of breadcrumbs for our website pages in SERPs.
There are 3 primary types of breadcrumbs most sites use.
These are primarily aimed at showing users where they are currently in the website’s hierarchy. It is for users to get an overall picture of website hierarchy and enable them to access the breadcrumb links for quicker access.
These breadcrumbs usually start with the 1st level being “Home” or the Website Name itself. The second level and third level are categories the resource falls in. The last breadcrumb isn’t a link and shows the pages that you’re at.
Such type of breadcrumb displays the attributes of a particular page. For example, if a page is all about web hosting, then attribute could be a list of hosting providers and hosting providers that provide “managed hosting” for example, or even Linux based hosting for example. All of these are attributes to prepare attributes based breadcrumbs.
These breadcrumbs showcase the number of steps they’ve taken to arrive at a particular page of the website. These breadcrumbs are dynamic in the way that they display the pages visited before arriving at the current page.