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Add Structured Data Types to Get Better Google Search Results Appearance

You can easily add Structured Data Types support automatically and mark your content to get better Google Search Results appearance. All you have to do is browse to your website admin, access the SEO > Advanced > Structured Data Types (schema.org) tab and check “Enable Structured Data Types meta box for your posts, pages, and custom post types” under the Enable Structured Data Types.

Structured Data Types

Structured data is a special kind of data markup you add to your website for search engines to easily understand what it’s all about. There are multiple structured vocabularies but the most prominent ones used by the biggest search engines is Schema.org.

Schema.org operates on a set of tags and properties to attach as a markup code. You can add markup your products, services, reviews, local business, listings, job postings and most other possible website related things.

The major search engines that support Schema.org is Google, Bing, Yandex, Yahoo because they have developed it together. All contributed to developing a shared vocabulary to come up with a shared language to gain a better understanding of websites worldwide.

There are various other benefits of using Structured Data Types. Since search engines will be better able to understand the page. As a result, your site pages may be presented with more information in search engine result pages (SERP)

This additional information is often referred to as rich snippets or rich cards. No one can guarantee that using structure data types or Schema.org will certainly enable rich snippets for your website. It’s up to the search engines if they deem it valuable enough to showcase. However, in most cases, search engines do add rich snippets for the sites that use structured data types.

Newbies are often concerned about the value Schema.org adds to any site. They tend to ask a question such as “Is it really important?”

Well, the simple answer is yes, it is important. That’s why most professional companies who know about the value of using structured data types does use it.

First of all from search engine accessibility point of view, marking your pages with products, reviews, job postings, events or anything else makes the site comprehensive. Search engines no longer have to do the guesswork; they know exactly what it is. And as a result, with rich snippets, the listings are shown to reflect the information about the page.

Rich snippets increase the click-through rate and decrease the bounce rate in most cases. For example, if a user intends to buy an item, so that user may only be looking buy a product or go over the product reviews. If your search engine listing reflects product review information or star rating, the user would know that it’s a website selling the product and probably click it.

Rich snippets are now officially known as Rich results by Google. The possibilities of rich results are endless as the SEO world is constantly changing and improving by heaps and bounds. Following are the rich results:

  • Breadcrumbs
  • Corporate contacts
  • Carousels
  • Logos
  • Sitelinks Search box
  • Social profiles
  • Articles
  • Books
  • Courses
  • Datasets
  • Events
  • Fact checks
  • Job postings
  • Livestreams
  • Local businesses
  • Music
  • Occupations
  • Podcasts
  • Products
  • Q&A pages
  • Recipes
  • Reviews
  • TV & movies
  • Video

So what’s best about Avoori websites? You can Add Structured Data Types support automatically and mark your content to get better Google Search Results appearance. You can choose to upload your logo, by clicking on upload an image.

The image has to be:

  • Raster, such as .jpg, .png .gif, not vector .svg
  • Animation is not allowed
  • Full logo, not the icon
  • Graphics with white or light background
  • Logo in rectangle
  • Should fit in a 600 x 600 rectangle
  • Text in logos must be at most 480px tall against 600px image height.
  • Logos with solid background should include 6px minimum padding around the word

Finally, you just need to click Save Changes to activate structured data types for your website.

The structured data types are based on JSON language. It’s a simple standard format for search engines and humans to understand faster. For example, if you talk about Avoori and 20. It would not make much sense to search engines.

But if you write, for example

{

“Name”: ”Avoori”,

”Age”: ”20”,

”Type”: ”Website”

}

It’s much more human readable but most importantly search engines based on pre-set Schema.org markup understand about the site in great detail.

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