Personalizing your emails is a wonderful way to attract your subscribers as well as get them engaged in your email content. The good thing is you can do it simply by adding shortcodes when designing your newsletter email.
One way to look more professional and reliable is by simply displaying more personal information about your subscribers as well as your content. You can add shortcodes in the subject line and in the newsletter designer so the options to get personal are limitless.
Personalize the subject line
Add your desired shortcode at your desired place as shown in the image below:
[Image of shortcode added in a subject line]
Personalize the newsletter contents
- Click on a particular text block.
- Click on the button shown in the image below:
[Image of the button being highlighted]
- Choose and click the shortcodes you want to add into the text from the list of shortcodes.
[Image of the list of shortcodes]
Get creative with the [user] shortcode
- If you want to display first name and last name of the subscriber, use: [subscriber:firstname | subscriber:lastname | default:subscriber] Here, if the first name or last name is not found on the list, it will display the text after default, “Hey, Subscriber!
[Image of first name and last name or ‘subscriber’ being displayed]
- If you want to display the first name only, use this shortcode as shown below:
Howdy [subscriber:firstname | default:subscriber], how are you today?
If the first name is James, the result for the above will be as follows:
Howdy James, how are you today?
- If you use the following shortcode as shown below, one of the three options will be displayed for a person named James Smith.
Hi [subscriber:firstname | default:Comrade] [subscriber:lastname | default:of our ship]!
The three options are:
- Hi James Smith!
- Hi Comrade Smith!
- Hi Comrade of our ship!
List of available shortcodes
- Last Name: [subscriber:lastname | default:subscriber]
- Email Address: [subscriber:email]
- Avoori user display name: [subscriber:displayname | default:subscriber]
- Newsletter Subject: [newsletter:subject]
- Show number of posts or pages: [newsletter:total]
- Show Most Recent Post Title: [newsletter:post_title]
- Display the Issue Number: [newsletter:number]
- Display a list of past newsletters on a page: [newsletters_archive]
- Current day of the month number: [date:d]
- Current day of the month in ordinal form, ie. 2nd, 3rd, etc : [date:dordinal]
- Full name of current day: [date:dtext]
- Current month number: [date:m]
- Full name of current month: [date:mtext]
- Year: [date:y]
Relative dates: [date:custom | format:l jS F Y \a\t ga] For this, the values follow PHP Date Formats.
Newsletter designer (only):
- Unsubscribe: [link:subscription_unsubscribe_url]
- Manage your subscription: [link:subscription_manage_url]
- View in browser link: [link:newsletter_view_in_browser_url]
Personalizing the newsletters can get that extra engagement from your subscribers that you may be looking for. Simply use the shortcodes where you need them.