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Sharing policies and terms on your site

When creating a website online, whether it’s for a lucrative reason or not, it’s important to create your own terms and policy in order to explain the kind of relationship you’re establishing with your visitors. If your website is asking for any kind of information from users or is collecting any data, then you’ll need to have a cookie policy and even other legal information on your website.

In order to help you create a thorough policy or terms of service, we’ve created a list of best practices for you. This guide will explain them to you.

Note: This guide can only work as advice or as a list of best practices. It doesn’t serve as legal advice and shouldn’t be taken as such. Avoori can’t provide specific help for any website when it comes to the information and language to use on your policies or terms. If you need legal advice, contact an attorney.

Writing your terms

Website terms

Every website works in a different way. If you’re selling any goods or services, then you must explain to your visitors what to expect when interacting with your content and purchasing from you. Here is the kind of information you can include in your website terms:

  • What your business is about
  • How to contact you 
  • What kind of terms they’re concerned with when using your website and services 
  • How those terms apply to them when they use your website 
  • Which payments gateways can be used 
  • Your policy when it comes to sales, delivery, and returns
  • How your content is protected by copyright laws 
  • Who to contact in case of copyright infringement 
  • Explain how they can make a public comment 
  • What laws govern your website in case you get a dispute 
  • How your content can’t be used by anyone even for commercial purposes 

Privacy policy

When creating terms of service, it can be even more helpful to include a privacy policy. This privacy policy should have a list of information including: 

  • What kind of data you collect from your website 
  • How you collect that data
  • How you use that data 
  • How you protect that data
  • Who you share that data with (third-party services)
  • How your website uses cookies and what kind of cookies it uses
  • And who to contact in case they want their data deleted

Displaying terms on your site


While this option is only valid for store owners, you can add your terms of service, privacy policy, delivery, sale, and return policies in your checkout page. Your checkout page can have a link that will share these policies with the user in a pop-up window without leaving the checkout page.

Cookie banner

If you’re from the EU or have clients from the EU, then you’ll be dealing with GDPR and therefore dealing with visitors’ consent.  In that case, you need to create a cookie banner where you ask users for their consent before applying non-essential cookies on them. 

This option doesn’t concern GDPR only, it concerns other regulations and laws as well, therefore, you must read more about the kind of laws your website can comply with.


If you have a footer on your website, then it’s possible to use it in order to link to your policies whether it’s the privacy policy, terms of service, or your return policy. Giving access to your policies using the footer means the information will be more accessible to your visitors.

To add that information, you just need to edit your footer.


You can make it easier to access your privacy policy by including it in the main menu as well. Including it in the main menu means it’ll be a part of the navigation process of the visitor and they can access it no matter what page they’re on. This makes it possible to access the information without any struggle or hardship.

You can also link back to your privacy page on any other page on your website, from the home page to your checkout page. This way clients or visitors can read the policy whenever they’re concerned with it.

Newsletter Block disclaimer

If your website has a newsletter and you collect email addresses using a newsletter block, then you can put a disclaimer next to it explaining how you use and process that data. You can customize the message that appears next to your newsletter block the way you want so it can show the information you need.

Announcing your terms

If you update your terms after you’ve created your website and after you’ve had visitors, then you can announce these changes either through emails, promotional pop-ups, or announcement bars. These methods will allow higher coverage and will mean more users will be aware of the important update.

Here’s how you can help:

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