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Site Launch Checklist

Before creating your first website, you need to prepare a checklist to ensure that your website has everything it needs to rank better and bring visitors.

To help you out on this journey, we created this site launch checklist to help you understand what’s important about this journey, and what isn’t necessary. For example, you can choose to not create a popup first hand, but having it around makes it easier for you to collect email addresses. But, if you don’t want to collect email addresses yet, then you can always choose to not include it.

So, here’s the checklist you need to start your website.

Step 1 – Perfect your site’s design and style

The first thing you need to do when it comes to creating your website is to set up your website’s design and overall style. 

What we recommend: 

What you first need to do is set your website’s title as it shows what it’s about and gives it a professional look, and add a logo and favicon. The logo and Favicon make you implant your brand better and make you look more professional. 

What we think is optional: 

We think it’s quite optional to perfect everything about your brand when you first set up your website. Things like your colors, font, and spacing can be consistent in the long run and not necessarily when first launching your website.

If your website takes data from its visitors, then you might want to add a cookie banner and a privacy policy to your website that can be easily found. 

Step 2 – Finalize your pages

For your website to look finalized, it needs to have finalized pages as well. So, here’s what we suggest.

What we recommend: 

Create a homepage that has a style that clearly impersonates your brand. You’ll want the colors and fonts used on your homepage to be used on your other pages as well in order for your website to be consistent look-wise. 

You need to have a great navigation menu to make your website easy to navigate and to ensure great user experience. 

Read through everything you write, once or twice in order to check for typos, grammar mistakes, broken links, and so on so that your website can be squeaky clean. 

What we think is Optional:

You don’t have to ensure that each page is below 5 MB. It is true that the bigger the page, the more time it takes to load, but these are technicalities that you can later check. 

You can create a customized 404 error page to make it consistent with your website’s design and that can be used to show visitors that they’re in the wrong place. 

Check out your competitors’ websites to see if you’ve forgotten to include an important page that your visitors might be looking for.

Step 3 – Check images

Images are very important when you create your own website, so, here’s what to keep in mind.

What we recommend: 

Make sure all of your pages have thumbnails and images to make them more aesthetically pleasing. 

Make sure that the links you include in your images are not broken and lead to the correct places. 

What we think optional:

Make sure you check your image after you upload it to make sure it’s not blurry or fuzzy. Our platform automatically optimizes your images so they can be smaller in size, but make sure they still look as good. 

If your images are cropped in a weird way, make sure to re-crop them using our platform.

Step 4 – Check domains and integrations

After you create a website with Avoori, you get a generic domain name that you need to change by linking your website to a customized domain you’ve bought, so, here’s what to keep in mind.

What we recommend: 

Choose a domain name that reflects what you do and that’ll help you rank better on search engines. 

If you have different domain names, then choose the primary one as the one to link to your website. 

Make sure each domain name that redirects to your website is correctly working in order to avoid troubleshooting errors.

Make sure to check every element on your website to see if they’re working correctly and if everything’s good about it.

Step 5 – Optimize for search engines

SEO is important if you want to rank higher on search engines, so, here’s our checklist.

What we recommend: 

Searching for the right keywords, and implementing them correctly in your content. 

What we think is optional: 

Caching your website, optimizing your images, and checking your website’s loading speed since these are all things, we take care of.

Step 6 – Check your online store setup

If you’ve created an eCommerce store, then here’s the checklist you should keep in mind.

What we recommend: 

You need to add a payment processor in order to accept payments. 

If you have a store that ships internationally or to different countries, then you need to educate yourself on tax rules.

Add a shipping option for physical products in order to help your customers receive their items without any problems.

Add coupons in order to make your customers more loyal. 

Make sure each product has at least one product image to make your product more appealing. 

Make everything about your website’s ordering process automatized so you can only interfere in worst-case scenarios.

What we think is optional:

Adding tags and categories is important but it can be optional at first.

Create an email list so you can contact your customers with your latest offers and coupons.

Make sure your checkout page is understandable as possible to make it easy to navigate. 

Always contact your customers via email for every sale and discount.

Step 7 – Publish

After you go through this checklist, it’s then important to share your website with the world, so, here’s what we think.

What we recommend:

If you’ve created some hidden pages with a password, you need to remove them.

Remove any under-construction page if you have any.

Make sure you give people the right user role in order to avoid creating problems within your website’s management.

Connect your website with Google Search Console and Google Analytics to keep track of information.

What we think is optional: 

Check how your website looks on different devices and browsers to make sure it looks good and lives up to the experience. 

Make sure to track your website’s info and data to see if what you’re doing is working or not.

Step 8 – Promote your site after launch (optional)

When your site is published, there are a couple of things that you can do to give it more exposure: 

  • Link it to your social media pages and promote it using social media.
  • Have social sharing on your website to make it easy for people that visit to share it.
  • Keep optimizing your website SEO-wise to gain more exposure with search engines and rank better.
  • Grow an email list that you can contact every now and then about your latest offers, posts, or products.
  • Create ad campaigns using Google Ad to promote your website better.
  • Use pop-ups to collect email addresses quickly and more efficiently. 

Some Bonus Checklist 

If you have a blog: 

  • If you’ve got a blog, then at least start by publishing one post.
  • Enable comments and activate social media sharing to let people share your blog posts online. 
  • Add categories to your posts to make your blog easy to navigate.
  • If you accept guest posting, then make sure to give the contributors the right role.
  • Make sure to choose the right number of posts to display on your blog or page.

If you have a portfolio:

  • Make sure to edit your portfolio regularly with your projects to land more jobs.
  • Style your portfolio website according to the style that reflects you best.
  • Add more pages to add more content, especially a blog page.

Note: This checklist is made for people who are just planning on starting a website or have never created a website before which is why it’s straight to the point. As you grow as a website owner, your website will grow as well, design-wise, and content-wise, but it’s important to take things slowly at first.  

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