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Tracking Newsletter Subscribers in Google Analytics

You can easily track your newsletter subscribers as they click any link on your newsletter and land on your website. Thanks to Google Analytics, you may use the “Campaigns” feature to track newsletters in an intuitive way.

This way, you can know if a certain visitor is a new visitor or a returning visitor at a glance. There is a number of other very useful information provided for each of your newsletters, such as:

  • Their visit source, type, number of pages visited, avg. visit duration, bounce rate, etc.
  • Their location including city, country, continent details, etc.
  • Their on-screen details such as screen resolution, operating system, etc.

It’s important to note that you wouldn’t be able to track the identity of each visitor. It’s against Google policy to track each visitor identity.

Adding Your Own Custom Campaign Name

The last step of editing newsletter will bring you to this step, just before you are ready to send the newsletter. You will see a label named “ Google Analytics Campaign”.

There’s an input box on the right nearby the label, where you need to put your campaign name. If your newsletter is a part of a series, you can recycle the previous campaign name as well.

For example, if you are operating a music band website, you can have 3 campaigns” “news”, “traveltourdates” & “misc”.

Finding Your Newsletter Campaigns in Google Analytics

It’s very tempting to frequently check the newsletter statistics, especially if you’re just starting out. While it’s a good practice to frequently check for stats, you must wait a day or two after sending the newsletter to check detailed stats.

Here’s how to check for the campaigns in Google Analytics. Navigate to Google Analytics account, find “Campaigns” link under “Acquisition” tab available at the left sidebar.

It should have all your campaigns, including Avoori Newsletters campaigns you have created.

According to Google Analytics support, the Secondary Dimension feature allows you to define a primary dimension and then view that data by a secondary dimension within the same table.

So let’s say you want to find returned visitors, users from a specific country, different screen resolutions, etc. All such filters can be applied via a secondary dimension.

Simply click over the “Secondary Dimension” drop-down available right above the table of data, and choose the input dimension of your choice.

Digging Deeper Hints

We have only covered the mere basics and highly encourage you to dig in deeper into Google Analytics. It’s a wonderful piece of software that you must thoroughly understand to be able to create optimum business value. Its recommended to know more about conversion paths and multi-channel funnels and you can search Google for these terms and it will surely help in expanding your Google Analytics knowledge.

Comparing to Social Accounts

If you have social media presence, especially a Facebook page, you can begin to compare your updated Facebook page and a regular newsletter you send via Avoori Newsletters. See which ones drive more traffic to your site. Learn to asses the quality of visitors from the statistics. Analyze the visit duration and other minute details to make summarized notes for a better form your next monthly action plan.

In our experience, Facebook pages are more interactive whereas newsletters are very successful in bringing more visitors to a business website. Of course, it all depends on the kind of business and target audience. In a nutshell, setting up such comparisons will bring in much better results and allow you know which channels score the highest and why.

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