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Add Redirections to Your Website (301, 302, 307, 410, 451)

Have you ever experienced visiting a website that has led you to eventually a different domain name? Well, that’s the most common type of redirection. So when any user visits www.websiteA.com they are immediately transferred to www.websiteB.com this is just one example of redirection.

Redirection can be easy to implement if you know what you are doing. There are a number of different types of redirection, that’s important to understand for making the right kind of redirects.  Before we dive in to understand about redirect types, let us go through the possible scenarios for why we may need a redirection in the first case. A website often needs to redirect in the following circumstances:

Moving to a New Domain

When you decide to change your business name, or even realize that the domain was too long for anyone to remember. Or your domain name might be someone’s copyright. That’s when you need to move to a new domain.

Forwarding Multiple Domains

At times, people have a number of domains for the same brand or related topics. They may want all of these domains to direct to a single domain for more exposure.

Canonical URL’s

If you have different versions of the same page, you should implement redirection to let search engines know of your primary URL. That URL is known to be a canonical URL.  The www and non-www versions of the same page are different for search engines and must be addressed for following SEO best practices.

Website Re-organization & Changing Pages

As your organization grows, it’s almost always important to reorganize website or even switch to a completely different platform. That’s why redirection becomes important.

Simplifying Technical Links

In a professional organization, long-form URL is used for tracking different URL due to marketing purposes. It becomes extremely important from a usability point of view to perform a simple redirect for customers to see a natural looking URL.

Fortunately, performing redirects has become much easier these days. You don’t have to write a single line of code and you can still perform perfectly working redirections. WordPress and such modern CMS has made redirections much simpler.

Keeping these in mind, the implementation of redirection is equally important for SEO purposes.  Following are the types of redirections you can use for search engines to understand more about your motives.

301 –  Moved Permanently

Most commonly used and the one that’s considered best for SEO purpose. It lets the search engine know that the original URL has permanently moved to a new URL.

302 – Found / Moved Temporarily

It was originally used for temporary redirection, but a lot of browsers implemented it poorly. So 307 is the new preference for temporary redirects.

307 – Moved Temporarily

It’s a temporary redirect from an old URL to a new URL. Neither 302 nor 307 pass SEO link juice to new URL’s. That’s why 301 is preferred for SEO purposes.

410 –  Gone

It is used to let users know that the page no more exists at this location.

451 – Unavailable for Legal Reasons

It lets users know the page information is now not available due to legal reasons.

Here’s how you can add redirections, browse over to SEO tab on main WordPress Administrative screen and find Redirections link. Click over Add Redirection to start adding redirections.

To first enter the URL you want to redirect

Then check “Enable redirection?” if you want to perform a redirection

You will have to choose a URL redirection type afterward.

And the URL to which you want to redirect to.

Finally, click Publish and the URL should have been successfully redirected.

You will be redirected to the following page, where you can review the details for your redirections.

You can see all the URL’s you’ve redirected, including their redirect time, type and new address.

You can also choose to perform bulk actions to redirects, by checking the text box available on left of every redirection title. And then hitting Apply right next to Bulk Actions to perform a bulk action.

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