Content analysis is the most practical approach towards smart SEO for your website as it lets you know if you have properly optimized the page/post for the given keywords.
It was easier to rank for competitive terms in Google a couple of years ago. Things have vastly changed now. Google doesn’t allow “keyword stuffing”. So if you believe that typing in more keywords all over the content will get you to rank well on Google, well, thats not going to happen. In fact, your website will either get “sandboxed” (Google’s way of punishing sites) or your rankings will tremendously decrease.
Does that mean we should not be using keywords in our content? Not at all! Rather we need to know the right keywords to use and use them effectively.
We can use Google to analyze the right keywords for your article and make sure the page made effective use of the keywords using the following SEO tools available for you in Avoori.
Let’s say we are selling mugs and want to find out the effective keywords for it. We can type in “mugs” to let the tool open up Google top 10 listings for the keyword.
image of SEO Google suggestions for mugs keyword.
Based on the results, we will be able to categorize the websites that are currently ranking well for the keywords, as well as to get ideas for the types of mugs available by your competition. Let’s suppose we are selling painted mugs and Google suggests us abstract painted mugs as a keyword. That could be one of our primary keywords for the page and will drive our actual content for it.
Always remember that if you have a new website and choosing to compete against larger websites, it may be wise to target meaningful but low competition keywords that are preferably at least 3 words long (long tail keywords).
You can get an idea of your competition through various tools. For example, if you type in your keywords in “quotes” in Google, you will be able to see the number of pages that use the exact same keyword, and get an idea for the number of pages & competition sites using it. Don’t worry though, a few thousand pages is considered healthy competition.
Once you have chosen the keywords for your article and optimized your content for that specific keyword, it’s time for content analysis to run and help you to better rank your article.
Enter the target keywords in the input box; you may place the primary and secondary keywords for which you’ve optimized the article contents for (you may input multiple keywords with a comma but no spaces before and after a comma).
The following tool helps you to quickly glance over if you’ve missed anything and correct it.
Will display the number of keywords occurrences in the Post Title or otherwise let you know if no required keywords are used.
H2 (heading 2)
Post Title is H1, we can use the keywords in H2 for better SEO. It lets you know if you’ve used it.
H3 (heading 3)
You may want to use secondary keywords in H3, let’s you know if you have used it.
Meta Title is different from Post Title, although it could be the same. The difference is Post Title is shown to readers whereas Meta Title is intended for both search engines and users. The Meta title will be shown at your search engine result pages. So this area lets you know if you have the keywords in Meta title.
To know if you’ve set custom meta description for the post and if it includes the target keywords.
These configurations let you know of the current settings for the page. So for example, if you want search engines to nofollow links of the page, you to turn on “nofollow” in the advanced tab of the SEO settings.
So a quick glance over these can save you from setting the wrong configuration for the page. The following settings available for you to change these in the advanced tab:
Noindex is off, Search engines will index this page.
Nofollow is off, Search engines will follow links on this page.
Noimageindex is off, Google will index the images on this page.
Noarchive is off, Search engines will probably cache your page.
Nosnippet is off, Search engines will display a snippet of this page in search results.
Google and other search engines prefer if your content has images. Even from the usability point of view, it’s good to have images as readers can better relate to its content and it also makes the article more interactive.
This setting will let you know if anything needs to be done regarding the images on the page and if there are no images present, you will receive a message like this one:
“We could not find any image in your content. Content with media is a plus for your SEO.”
To know the link status for the page, if you’ve used nofollow or follow links.
For example, will show a checkmark and a message saying “This page doesn’t have nofollow links” if your page has all “follow” links.