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Increasing your site’s visibility to search engines

If you’ve created a website using Avoori, then one of your first concerns is your website’s visibility and SEO. In this guide, we’ll show you how Avoori can help you increase your website’s visibility and increase your traffic with SEO’s best practices. 

Note: We’ve created an SEO checklist for you that you can use before, during, and after the launch of your website for better results & ranking.  

Use search tools to maintain updates

If you’ve made changes to your website recently and wonder why search engines are still not picking them up, then you should know that search engines don’t quickly notice updates. If you made changes to your website and want them to be indexed, then you’ve got two different solutions:

  • Recreate your sitemap using Avoori so it can have all the latest changes
  • Use search engine’s tools like GSC or BWT to request your content indexed manually 

Customize page and site titles

When creating a website, the first time, it can be hard to find the right practices to follow, but a good general rule of thumb is to prioritize your website’s titles.

The titles include anything from your website’s title to your blog post’s headings. These titles are what search engines use to pick up content, to understand what your website is about, and to understand the overall structure.

All of your titles should be easy to remember, and easy to understand for both humans and search engine bots. So, make sure to think twice about what kind of titles to use for your website.

Add keywords strategically

Keywords, as important as they are, are not to be used everywhere on your content to increase your chances of ranking better. Keywords are important indicators for search engines for where to put your website on the SERPs. 

That is why keywords should be placed strategically on your content. They shouldn’t be placed in almost everywhere, but just the right places like your title, your headings, and in the first and last 100 words of your text.

But, every website has a different keyword strategy, and yours will depend entirely on your industry, visitors, and traffic. So, it’s important to find your own keyword strategy that will work best for you.

Add tags and categories

It’s important for search engines to understand your content which is why you need to use tags and categories. Tags and categories organize your content in a way that makes it easy to understand what your content is about and makes it easy to pick up. 

Start blogging

When creating a website on Avoori, you might think it can be difficult to create a blog, but it isn’t. You can easily create your own blog page on Avoori by adding a page and naming it blog, and creating new blog posts by going to posts and creating a new one.

Blog posts are extremely helpful when it comes to helping you rank on search engines as they’re interpreted as your website is active. If you’re a business or an online store, adding a blog page and creating blog posts regularly will help your brand look active and will give you better SEO points compared to other businesses.

Make sure to follow the same steps as above. Add tags and categories and make sure to use headings as well to structure your content in the best way possible. 

Differentiate SEO titles and navigation titles

Your SEO title and your navigation title are two very different things but they both need to mean the same thing. Your navigation title is what appears on your menu and it’s usually short and straight to the point like “blog” “home” and so on. Your SEO title on the other hand is what appears on search engines and on browser tabs and it’s usually longer and has a keyword in it. Your SEO title needs to put forward what you do in a very short way without forgetting to include your keyword so you can rank better.

Structure content with headings

When writing your content, you need to keep in mind that headings are very important. They make your content look organized and give it a neat look that makes it easy to navigate and more enjoyable to read.

Not only is good for humans, but it’s also good for bots as search engine bots can detect the major theme and industry of your website through your headings. When using headings, make sure to highlight the most important ones and use H2 for them, and then use the others in a descending order to organize your content better.

In Avoori, you can use headings from H1 to H4.

Add alt text to images

Images are a great way to make your website look better and have a better feeling about it. Visitors love seeing images and small texts so their brains can’t get overwhelmed with information.

When using images for your website, there is one thing you should pay attention to and it’s the alt text. Search engines bots unlike humans can’t see a picture, so, they can’t understand what the picture is about.

To help them understand better, you need to use alt text where you describe what the picture is about and where you include some keywords to help you rank better.

And that is how you can rank better on search engines by following these best SEO practices.

 

 

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