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On-Page SEO Guidelines to Rank Your Website Higher in Google’s Search Results

For a webpage to rank higher in Search Engine Result Pages (SERP), the website owner or an SEO expert need to do some on-page optimization, which by it self, is a crucial part of SEO. It all starts with keyword analysis, basically finding out about what keywords people use to search about a certain topic.

For example, if you want to know about on-page optimization, you may search Google for “on-page SEO” or possibly “on page optimization of a website”. These are considered keywords.

A website can utilize these keywords to better optimize the web pages in it for search engines and get a higher chance to rank well for the chosen keywords. The way a website utilizes these keywords is through Meta Tags.

Meta tags consist of a number of elements, most common being the title, description & keywords tags. To edit them, open a page or a post and the following settings will be available for you.

Site Title

It is recommended to have a site title thats within 60 characters to comply with search engine requirements. Its recommended to include your primary search keyword at least once in the title. In addition, part of the page title, on the webpage will include a separator with the site name, such as a “– “or “|” for better search engine visibility.


The recommended length for the description word count is around 160 characters. You may include a primary keyword twice and two secondary keywords as well. On the other hand, you may choose to include the primary keyword once and its synonyms twice or even a related long-tail keyword in the description meta field.

Do not display this page in search engine results / XML – HTML sitemaps (noindex)

When checked, it discourages the search engines to index the website. So if you want Google to not index your website for any reason, this is a way to let Google crawlers know.

Do not follow links for this page (nofollow)

Every link uses a “rel” property for letting search engines to know to either “follow” or “nofollow” the link. A follow link gets link juice and SEO benefits whereas a nofollow link isn’t that useful. Check if you want to nofollow links for this page.

Do not use Open Directory project metadata for titles or excerpts for this page (noodp)

DMOZ was an Open Directory Project that used human editors to organize websites. It has been closed but there exists a tag to let Google know if you do not want to use those descriptions available in DMOZ for your website. Check if you do not want to use Open Directory project metadata.

Do not index images for this page (noimageindex)

You can check to not let Google index your page images. If it is unchecked, your website images may appear in search engine’s Image search.

Do not display a “Cached” link in the Google search results (noarchive)

Check if you do not want to display a “cached” link in Google search engine result pages for this page.

Do not display a description in search results for this page (nosnippet)

If you want search engines to omit page description for this page in search engine result pages, then check this.

Canonical URL

If this one is a duplicate page with the same content of some other page on your website, then you must type that page URL here for Google to know both of these are similar pages.

Custom Breadcrumbs

If you have a long URL and want to display users a related keyword, you can write the most relevant keyword here. Google will use this breadcrumb value after displaying your main domain URL.

Facebook/ Twitter Title

The title you want to use for displaying your post over Facebook/Twitter

Facebook/ Twitter Description

The description you want Facebook / Twitter readers to see.

Facebook /Twitter Thumbnail

The image that you want to use along with your post description on Facebook / Twitter.

Page Redirection

Imagine if you have a very popular product post that has been indexed by Google and ranked on top of SERP for multiple most competitive keywords. Let’s suppose that you have published a newer product/post/page that is 10 times better than the current ones. And you do not want to edit the older page. You can make a 301 Permanent for Google and other search engines to pass all the link juice, authority, and SEO value to the new redirection page.

With this tool, your website Google rankings won’t be hurt and users will get the fresh information about the topic as well.

Enable Redirection

Check if you want to enable Redirection.

URL Redirection

There are multiple types of redirections available, choose the one which fits your use case

301 – Moved Permanently

302 –  Found / Moved Temporarily

307 – Moved Temporarily

410 – Gone

451 – Unavailable for Legal Reasons

Enter New URL

The URL to which you want to redirect this page.

Exclude this post from Video Sitemap?

Check if you do not want this page to get included in Video Sitemap.

Video URL

Type the actual video URL

Not at an external video?

Check if you are uploading the video to your own server.

Video Title

Enter your custom video title

Video Description

Enter your custom video description

Video Thumbnail

To choose your video thumbnail via “Upload an Image”

Video Duration

Mention the duration of video in seconds

Video Rating

To give the video a floating number rating between 0 to 5

View Count

Enter the number of views

Video Tags

Enter your video keywords in a comma separated format.

Video Categories

Enter your category or categories that the video relates to

Family Friendly?

Check if its safe video content for kids

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